In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape.

Never before in history has it been easier to get a ‘fix’ of pleasure than it is today, given our 24-hour availability of addictive substances and processes like fast food, social media and porn.
But is this ever-lingering drive to get our favorite fix ruining our mental and physical health? That’s what Professor Robert Lustig’s new book (released today) is all about.